Program Requirements

The Master of Marketing Management requires the completion of 96 units, which must consist of:

48 units from completion of the following compulsory courses:

BUSI7280 - Managing in a Global Context (6 units)

MGMT7020 - Technology and Project Management (6 units)

MGMT7250 - Evidence-Based Management (6 units)

MGMT8003 - Organisational Behaviour (6 units)

MGMT8015 - Entrepreneurship and Innovation (6 units)

MGMT8022 - Strategic Management (6 units)

MGMT8270 - Leading People and Change (6 units)

MKTG7260 - Marketing Management (6 units)

A minimum of 36 units from completion of courses from the following list:

MKTG7023 - Services Marketing (6 units)

MKTG7028 - Strategic Marketing Communications (6 units)

MKTG7030 - Strategic Digital Marketing (6 units)

MKTG7050 - Consumer Behaviour & Analysis (6 units)

MKTG8027 - Marketing Strategy (6 units)

MKTG8035 - Global Business Project (6 units)

MKTG8060 - Applied Market Research (6 units)

A maximum of 12 units from completion of 6000-, 7000- or 8000-level courses from the following subject areas:

AATD ANU Graduate Attribute Transdisciplinary

ANIP Australian National Internship Program

BUSI International Business

CBEA College of Business & Economics

INFS Business Information Systems

MGMT Management

MKTG Marketing

PLAC Placement/Internship

WILC Work Integrated Learning Course

Capstone Courses

Study Options

Admission Requirements

Applicants must present one of the following:

• a Bachelor degree or international equivalent with minimum GPA of 5.0/7.0
• a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• a Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0
• a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0
• a Graduate Certificate or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• an ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0
• a Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0
• a successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam
• 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0
• GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program
• a minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program

The GPA for a Bachelor program will be calculated from (i) a completed Bachelor degree using all grades and/or (ii) a completed Bachelor degree using all grades other than those from the last semester (or equivalent study period) of the Bachelor degree. The higher of the two calculations will be used as the basis for admission.

Ranking and English Language Proficiency: At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry. 

In line with the University's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. Applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes. If required, ranking may further be confirmed on the basis of:

• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or
• demonstrating higher-level English language proficiency

Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.

Further information: English language admission requirements and post-admission support

Diversity factors: As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe.

Assessment of qualifications: Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met.

Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au.

Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher.

ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications. 

Credit Granted

Applicants with a Bachelor Degree or Graduate Certificate in a cognate discipline may be eligible for 24 units (one semester) of credit.

Applicants with a Graduate Diploma or Honours in a cognate discipline may be eligible for 48 units (one year) of credit.

Cognate Disciplines

For the purposes of admission ‘cognate’ is to be defined as any of the following Fields of Education:

08 Management and Commerce

0801 Accounting

0803 Business and Management

0805 Sales and Marketing

0807 Tourism

0809 Office Studies

0811 Banking, Finance and related fields

0899 Other Management and Commerce

0919 Economics and Econometrics

For more information, please refer to Fields of Education or contact the Future Students team.

Pathways

Fee Information

All students are required to pay the Services and amenities fee (SA Fee)

The annual indicative fee provides an estimate of the program tuition fees for international students and domestic students (where applicable). The annual indicative fee for a program is based on the standard full-time enrolment load of 48 units per year (unless the program duration is less than 48 units). Fees for courses vary by discipline meaning that the fees for a program can vary depending on the courses selected. Course fees are reviewed on an annual basis and typically will increase from year to year. The tuition fees payable are dependent on the year of commencement and the courses selected and are subject to increase during the period of study.

For further information on Fees and Payment please see: https://www.anu.edu.au/students/program-administration/fees-payments

Scholarships

ANU offers a wide range of scholarships to students to assist with the cost of their studies.

Eligibility to apply for ANU scholarships varies depending on the specifics of the scholarship and can be categorised by the type of student you are.  Specific scholarship application process information is included in the relevant scholarship listing.

For further information see the Scholarships website.

Employment Opportunities

Career Development Support

As ANU College of Business and Economics (CBE) students and alumni, you have access to an innovative and engaged CBE Careers and Student Employability team. Our Career Consultants are ready to help you successfully navigate the professional landscape and achieve employment success in the global market.

Student employability is a core focus at CBE, and we know that employers demand well-rounded graduates, equipped for the job market. Our students have various employability initiatives to choose from to build skills for the workplace.

To find out about the opportunities available to you, including career appointments, jobs, internships, mentoring, professional development initiatives, and events, please visit Opportunities and Careers.

Work-Integrated and Experiential Learning Opportunities

ANU offers a wide range of courses to equip our graduates for future success, such as:

• CBE Internships - The internship project has a strong focus on developing students’ employability in terms of their teamwork, communication and problem-solving skills, through completion of CBEA6070 ANU College of Business and Economics Internship Program (PG) with workplace projects of 120 hours (for 6 units) or 240 hours (for 12 units). Each intern will show evidence of competencies and skills acquired through close working relationships and collaboration with colleagues, a workplace supervisor and an academic advisor. The interns have ongoing support from the CBE Careers and Student Employability team, the course convener, tutor and workplace supervisor from the host organisation. 
• Special Industry Project (SIP) - work-integrated learning is the core component of the WILC6001 Special Industry Project course (6 units), which offers postgraduate students across the university the opportunity to work in a small cross-disciplinary team and solve a business problem presented by a live business client.
• CBE Momentum - a not-for-credit, professional-development initiative where students can practice, develop and articulate their soft skills and discover their strengths and values. It builds confident, work-ready, and highly competitive graduates, and helps support a successful transition into the workforce.
• ANU International Business Plan Competition - completed as part of MKTG8035 Global Business Project (6 units), this course will prepare students to market across borders. It begins with an in-depth global environmental analysis and examines approaches to operating in an increasingly interconnected world. It also addresses new challenges in managing global marketing, such as building global brands and communication strategies.
• SoCIETIE @ the ANU McCusker Institute - the AATD6001 SoCIETIE Initiative (6 units) course is open to students from any degree who want to make a positive difference in their communities. It helps students build the skills and perspectives needed to address complex challenges, from local issues to global concerns. In a supportive, transdisciplinary learning environment, students, academics, practitioners and community partners work together to turn ideas into action.
• Applied Topics in Business Studies - the special topic MGMT8401 course provides an opportunity to conduct applied research on a problem within the field of Business and Management, under the supervision of an academic from the School.

Graduate Destinations

Graduates from the Master of Marketing Management can be:

• Marketers in the private or public sectors who are tackling the complexity of modern organisations
• Professionals from diverse backgrounds who need a mix of marketing and management knowledge and skills to enhance their career prospects
• Marketing management consultants seeking leading-edge thinking on management practice and policy advisers designing, implementing or evaluating policies
• Management, leadership, consultant, coordination or administration positions in areas such as sales, advertising, marketing, corporate services, tourism, hospitality, health, welfare, social services, administration, public relations, policy, planning, production, education services, customer services, facilities and construction.

Who can go on to become:

• Brand Managers
• Marketers & Marketing Managers
• Business Consultants
• Entrepreneurs
• and leaders in many other influential roles.

Learning Outcomes

1. Demonstrate knowledge of the principles and practices of marketing in various business, non-commercial government and social enterprise settings;
2. Define problems in marketing by using evidence from different sources;
3. Apply marketing theoretical and analytical frameworks and tools to find solutions to marketing problems;
4. Critically engage with existing literature in marketing to keep abreast of problems and new developments in marketing;
5. Critically assess the roles of the marketing function, its strategy and objectives, in helping the organisation to successfully achieve its goals; and
6. Reflect on how the learning and honing of skills in marketing can address needs in the marketing environment of Indigenous, International, local and multinational businesses, stakeholders and wider non-business audiences.

Further Information

Applied Research Project

Students who wish to carry out applied research related to a problem in the Entrepreneurship and Innovation disciplines may enrol in MGMT8401 if they have the agreement of an academic supervisor from RSM. It is strongly suggested that students approach academics in the semester immediately before their planned MGMT8401 studies to secure their agreement to supervise the research.

Professional Experience-based Admission

Applicants who are applying for admission using GMAT (Graduate Management Admission Test), GRE General Test, or other options that include full-time equivalent years of professional experience at OSCA Skill Level 1 (formerly ANZSCO) in a field related to the program, should provide this completed CV template and two referee reports/letters as one PDF and upload it with their application. Contact the Future Students team if you have any queries regarding the application requirements.

Program Commencement Induction

The ANU Research School of Management offers a Postgraduate Information Session at the start of each semester for its postgraduate students, held during the University O-Week dates for that semester. This session is designed to introduce students to their peers and provide specific information pertinent to studying a postgraduate program at the ANU Research School of Management. Attendance is highly encouraged.

Graduate Characteristics

Research School of Management graduates complete their studies having demonstrated knowledge, skills and qualities of:

• Evidence-based thought leaders
• Innovators and pioneers
• Collaborative problem solvers
• Responsive and resilient professionals
• Effective communicators
• Internationally informed managers
• Ethical and responsible decision-makers
• Professionals with technical business competencies
• Responsible decision-makers