The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Application of knowledge and skills
Graduates with a marketing major will demonstrate the application of knowledge and skills:
- with judgment, planning, and problem solving in scholarship, practice;
- to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,
- to seek further marketing learning and insight through their own learning and professional practice, and professional development.
Learning Outcomes
- Demonstrate knowledge of fundamental marketing concepts, theories and their applications with cognitive insight, technical analysis, creativity and strategic thinking;
- Apply critical and analytical thinking through marketing knowledge to address marketing problems through evidence-led decisions based on conceptual frameworks, market data and statistical analysis;
- Present concise and coherent exposition of discipline-based marketing knowledge and skills; and
- Convey marketing ideas in an appropriate language for businesses, stakeholders, and the wider public audiences.
Other Information
SoCIETIE Initiative courses (AATD)
The SoCIETIE Initiative at the McCusker Institute champions…
- Social
- Change,
- Impact,
- Engagement,
- Transformation,
- Inclusion &
- Equity
... through an inclusive and flexible curriculum model.
Students who are doing an AATD course(s) as part of their major studies are expected to choose a KNoT (project) that is highly relevant to that major. Otherwise, the expectation is that you do the AATD course(s) as a general elective and choose another course from the major list of electives to count towards the 48 units study requirement.
Alternative Course Study
On a case-by-case basis, the RSM Deputy Director (Education) may approve alternative courses to be counted towards the major restricted choice study requirements. Such reasons may be (but are not limited to) the following:
- Supporting applications for global exchange opportunities for overseas study
- Unexpected change in course class offerings that impact study plans
- New (or other) courses being offered that complement existing courses within the major
Requests are to be made to the Convenor via email to ANU Student Central, and for each alternative course nominated, please include the following details:
- Course code and course name
- 1–2 sentences to justify the relevance of the alternative course to this major
- 1–2 sentences to explain how the alternative course supports your future career ambitions/prospects
Requirements
This major requires the completion of 48 units, which must consist of:
24 units from the completion of the following compulsory courses:
MKTG2004 Introduction to Marketing (6 units)
MKTG2031 Consumer Behaviour (6 units)
MKTG3001 Marketing Research (6 units)
MKTG3033 Integrated Marketing Communications (6 units)
A minimum of 6 units from the completion of courses from the following list:
BUSI3024 Export Business Planning (6 units)
MKTG3023 Strategic Marketing (6 units)
A maximum of 6 units from the completion of a course from the following list:
AATD2001 SoCIETIE Initiative (6 units)
AATD3001 SoCIETIE Initiative (6 units)
ANIP3003 Australian National Internships Program Internship A (6 units)
CBEA3001 Special Industry Project (6 units)
CBEA3003 Australian and First Nations Business Immersion (6 units)
CBEA3066 Global Business Immersion (6 units)
CBEA3070 ANU College of Business and Economics Internship Program (UG) (6 units)
A maximum of 18 units from the completion of courses from the following list:
MGMT3027 Entrepreneurship and Innovation (6 units)
MKTG2002 Sustainable Marketing (6 units)
MKTG2023 Services Marketing (6 units)
MKTG2032 E-Marketing (6 units)
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